Pampers, Lazada, and Hundreds of Babies in Southeast Asia to Co-Create Record-Breaking Video for Super Brand Day
A 42-minute virtual #babymarathon and exclusive product offers await shoppers on Super Brand Day on August 29!
It’s no secret that babies are unstoppable at play. In fact, they can run the equivalent of a marathon in a week! The only thing hampering their fun: wet, lawlaw diapers.
To showcase our babies’ prowess, Southeast Asia’s biggest e-commerce portal Lazada and the world’s top selling diaper brand Pampers, are joining hands to produce the first-ever virtual #babymarathon.
This one-of-a-kind feat is part of the Pampers x Lazada Super Brand Day, which will take place on August 29. For one day only, Super Brand Day allows consumers to discover the best of what a brand offers, which includes exclusive gifts, limited offers and even offline experiences.
Be Part of the Record-Breaking #babymarathon
The 42-minute #babymarathon video montage, which will be aired on August 29, will feature hundreds of babies and toddlers in the Philippines, Thailand, Indonesia, Vietnam and Singapore, all “running” in a relay race. In the final video, parents may even find their children racing alongside Seve, son of Filipino celebrity and Pampers ambassador Toni Gonzaga.
Ready, get set, go!
All diapering babies aged 5 months and above are welcome to join Lazada and Pampers in creating this one-of-a-kind record! The virtual #babymarathon featuring the little athletes who joined across Southeast Asia will be aired on Lazada on Super Brand Day on 29 August.
Those who joined took a video of their babies walking, playing or running about in their Pampers diaper and post it on their social media accounts, with the hashtags #babymarathon and #PampersxLazadaPH.
Not all videos can be featured in the 42-minute video montage. But the most liked videos will win a cash prize of PHP30,000 or 6-month supply of Pampers diapers.
Join a marathon of Pampers Deals on Lazada
To help babies enjoy their weekly marathons free from wetness and the discomfort of lawlaw diapers, Pampers has put together a series of exclusive offers on 29th August 2018:
Starting from 12am midnight, there are promotion offers up to 35% off on Pampers Baby Dry Newborn Diapers and PHP100 discount vouchers for minimum PHP3000 purchases, which are limited to a 1000 units only.
Lazada’s Group Chief Business Officer Robin Mah said: “We are proud to be partnering with Pampers, one of the world’s leading diapers brands for Super Brand Day to showcase the unstoppable energy of babies while offering moms exclusive offers and delight. It is also a chance to spotlight their babies through fun experiences. ”
Akhil Meshram, Pampers Philippines Brand Manager said: “Pampers recognizes that one of mom and baby’s biggest frustration are sagging diapers, and how this can affect babies’ ability to move and learn from their surroundings. The #babymarathon is part of our My Baby Can Do That Campaign, where we hope to show how babies can do nakaka-WOW and amazing things when they have the freedom to move, especially in a less lawlaw diaper. Lazada, given its massive footprint across Southeast Asia is the ideal platform to amplify our efforts.”
For more information on Super Brand Day, visit Lazada.com.ph and its social media pages.
For more information on Pampers, visit Pampers.ph and its social media pages.
About Lazada Group
Launched in 2012, Lazada is the number-one online shopping and selling destination in Southeast Asia –present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. As the pioneer of the eCommerce ecosystem in Southeast Asia, Lazada has 155,000 sellers and 3,000 brands serving 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data, and service solutions. With 300 million SKUs available, Lazada offers the widest range of products in categories from consumer electronics to household goods, toys, fashion, sports equipment and groceries. Focused on delivering an excellent customer experience, it offers multiple payment methods including cash-on-delivery, comprehensive customer care and hassle-free returns through its own first and last mile delivery arm supported by approximately 100 logistics partners. Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE: BABA).
For more than 50 years, parents have trusted Pampers to care for their babies. Pampers is a part of The Procter & Gamble Company and is the #1-selling diaper worldwide. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a complete range of diapers and pants designed to provide protection and comfort for every stage of baby’s development. Visit www.pampers.com to learn more about Pampers products, and find ideas and information to help your baby get the most out of love, sleep and play.
Omni Amisola-Larrosa is the wife of Bryce, an outstanding speaker & people builder, a mother of 3 wonderful kids named Zia, Zela & Zed, and a recipient of the 12th Mansmith Young Market Masters Award (Mansmith YMMA) for 2017, an advocacy project that seeks and recognizes young outstanding marketers and entrepreneurs. Omni seeks to outperform herself by being the best wife to Bryce and the mom to #TheClingySibz, while inspiring other moms in maintaining a good work and family life balance.